Begin with what the brand itself publishes
Fixed price levels, a catalogue of 154 named products, fabric weights on its core styles, a signature yellow woven label and Los Angeles production: that is the whole narrow set of specifics published by That’s A Awful Lot Of Cough Syrup. Knowing what the real thing says about itself is what makes counterfeits easiest to catch. Copies almost never match all five, because matching them costs money. Desto Dubb has posted publicly about fakes in a video on his verified Facebook page, so the brand is aware of the problem. Nothing below needs special equipment or a paid authentication service. Read calmly, before you pay: that is the whole exercise.
Six checks, in the fastest order to settle it
In under a minute most questions answer themselves, provided you awfullottacoughsyrup.com/product-category/shorts work through these in sequence. A listing alone is enough for the first two checks, without touching the garment. The next three need the piece in hand or a clear set of photographs. Where the piece is coming from is the subject of the last one, and it is often the most telling signal of all. A single failed check is a reason to slow down rather than a verdict. With two or more, you are almost certainly not looking at the real garment.
1. The price check
Core prices as of September 2026 at the brand’s own store come to about $150 for a tee and about $200 for a hoodie or sweatpants, and these change over time. Copycat listings for those same styles sit far lower, commonly between $45 and $95. That gap is no sale; it is a different product. Genuine markdowns do happen at the brand, so a single discounted item proves nothing on its own. What tells you something is a whole catalogue of cough syrup shirts and hoodies priced at a third of retail. This wordmark on a $45 tee means the tee did not come from the brand.
2. The product-name test
A name that appears in the brand’s own 154-product catalogue sits on every genuine piece. Names seen on copycat listings, including a Breakfast Of Champions Tee and a Skeleton Hoodie Black, appear nowhere in that catalogue. There are recognisable patterns to the real names: the Classic Cough Syrup T-Shirt and Hoodie, the Double Cup Cargo Shorts, the Awful Lot Of Stincs capsule, and medical or horror references such as Big Pharma, Drankenstein and King Of The Kill. If a particular awful lot of cough syrup hoodie is what you are chasing, search the exact product name against the live catalogue before paying. No evidence is cleaner than a name that does not exist. The check runs to about thirty seconds.
3. The fabric-weight test
Those numbers are expensive to replicate, and the brand publishes weights on its core styles. Classic tees are listed at 6.5 oz 100% organic cotton, the Classic Hoodie at 16 oz 100% organic cotton, the Classic Sweatpants at 14 oz fleece of 80% cotton and 20% recycled polyester, and the Double Cup Cargo Shorts at 14 oz denim. Dickies pieces are 65% cotton and 35% polyester, and the boxers are 95% cotton and 5% elastane. Vague words such as premium heavyweight and nothing more, or a figure that contradicts these, make a listing worth pausing on. In hand, a 16 oz hoodie is unmistakably dense and stiff when new. Many accessories carry no published weight at all, which is why silence on a pair of socks means nothing.
4. The label test
Right across the line, the most consistent marker is the yellow woven label, named in product copy garment after garment. It sits at the hem on tees; on the Classic Hoodie, at the wearer’s bottom left. Where a woven label belongs, a printed or heat-pressed tag is a serious warning sign, as is a label in the wrong shade of yellow or in the wrong position. Look for visible threads and a dense, even weave on a woven label, stitched flat and square to the seam. Other pieces carry their own hardware: a custom leather patch on the denim shorts, a logo woven waistband on the boxers. Give the stitching that surrounds the label the same attention as the label itself.
5. The graphics check
Most pieces carry the wordmark as their primary graphic, usually as a jumbo screen print across front and back. The one detail most copies get wrong is the spelling. The brand’s spelling is with „A“, not „An“, and that is deliberate and is how the trademark is registered. Searchers type thats a awful lot of cough syrup into a search box without the apostrophe, which is fine, but a garment printed with „An“ is not carrying the brand’s wordmark. Past the spelling, look at print registration, edge crispness and whether the ink has cracked before the garment has been worn. The brand’s signature colours are black and yellow, and some lighter tees use water-based prints that sit soft in the fabric by design.
6. The seller check
The brand’s own online store, or one of its confirmed physical shops, is the safest route: 7669 Melrose Ave and 312 W 5th St in Los Angeles, and 5410 Almeda Rd in Houston. Opening hours and trading status change, so confirm before travelling. A few patterns recur among the copies on any other storefront. Elaborate authentication procedures, advertised loudly is a habit of theirs, and the brand’s own store never claims them. Links to the brand’s social accounts are rare, and their contact addresses often match no location the brand has ever used. Every size in stock across a full catalogue of alocs clothing is unusual in itself, since the real store regularly sells through a large share of its size variants.
All six checks side by side
Below, everything above is compressed into a form you can scan on a phone. The middle column holds what the brand itself has published as of September 2026, and the right column holds what the copies tend to do instead. Prices, stock and product names all change, so treat the figures as a snapshot rather than a permanent standard. No single signal here settles it on its own. Reliability comes from taking them together, because a convincing forgery would have to match all six at once. That is precisely what counterfeiters do not bother with is exactly that.
| Test | What a genuine piece gives you | Warning sign |
|---|---|---|
| The price | Tees at about $150, hoodies and sweatpants at about $200 | A full catalogue at $45 to $95 |
| The product name | A name from the brand’s 154-product catalogue | Invented names that appear nowhere in it |
| Fabric weight | 6.5 oz tees, 16 oz hoodie, 14 oz fleece and denim | Vague wording, or figures that contradict the published ones |
| The label | A yellow woven label at tee hem or hoodie bottom left | Printed tag, wrong shade, wrong placement |
| Graphics | Jumbo screen print; the slogan spelled with „A“ | „An“ in the slogan, soft edges, cracked ink |
| Seller | The brand’s own store, or its Los Angeles and Houston shops | Authentication theatre, no social presence, and everything in stock |
Why That’s A Awful Lot Of Cough Syrup gets counterfeited
A brand becomes attractive to counterfeiters for three reasons, and this one has all of them. The price band, which runs from about $150 to $350 across the line, leaves a wide margin for a cheap copy to undercut. Demand exists among people who have never seen a genuine piece, because the name travelled far beyond the clothing. A line of text is the core graphic, and that is the easiest thing in the world to screen print onto a blank. Pressure comes from scarcity too, since drops sell through and a large share of size variants sits out of stock at any given time. Unfamiliar sellers are where that combination pushes buyers, and exactly where the copies wait.
If you already bought one
It is recoverable, and worth handling methodically rather than quickly. Note down which of the six checks the piece failed, with photographs of the label, the print and the inside seams. Hold on to the listing, the order confirmation and any messages, since disputes are decided on documentation. Go to the seller first with the specific discrepancy, because a clear, factual description resolves a fair number of cases without escalation. Under the brand’s own published policy, refund requests are accepted within a month of purchase with return shipping paid by the customer, but that applies to its own store and not to a third party. The next step, if that goes nowhere, is the platform’s buyer protection or your payment provider’s dispute process, and both run on deadlines, so start early. Convincing copies are designed to pass at a glance, so do not resell the piece as genuine and do not take it personally.